5…4…3… seconds rule to grab attention
13 May 2025
You only have 5 seconds. That’s how long it takes for a visitor to decide whether to stay or leave.
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Marketing is challenging, interesting and keeps us going.
Every day, every project, every relationship.
Many other passions give me positive life sparks too.
Driving change through marketing: initiating transformation with a corporate identity review.
228 pages | 4 sections | 3 extras
Scuba diving defines “Exploring” for me—it’s my lifestyle.
With over 1,500 dives and countless underwater shots, I’ve seen and shot the world’s wonders beneath the surface.
I founded ScubaPortal, Italy’s largest diving media, with over 5,000 articles and 100,000+ annual visitors.
Recently I invented Splash, the 1st AI Agent for scuba divers.
You only have 5 seconds. That’s how long it takes for a visitor to decide whether to stay or leave.
After years of lugging heavy DSLRs and bulky underwater housings on our dive trips, this year we decided it was time for a change: no
As AI becomes part of every profession—from marketing to gardening—the real challenge isn’t replacing people, but empowering them. This is a call to learn, adapt, and lead—before someone else (or something else) does.
