A thousand attendees at free webinars on opportunities and risks.
The initiative, dedicated to businesses and professionals, is offered by Zero Pixel, which has long been providing free remote training programs: “We don’t ask for anything in return, not even the usual like.”
Technology and skills to recover and design a different future. These are made available to businesses and professionals in the form of free webinars by the marketing agency Zero Pixel, which has launched new programs within its remote learning project. To date, the initiative has sold out with 2,638 participants in the free lessons, which are usually sold at €38 each, offering a symbolic value of over €100,000.
“In the messages we receive, there is a clear urgency and desire to participate to acquire new skills, especially on artificial intelligence. It’s a topic where everyone is bombarded with solicitations and various proposals, often accompanied by unrealistic promises of extraordinary results with minimal effort. These so-called ‘gurus’ are sometimes ridiculed by professionals, but unfortunately, they create confusion and undermine the trust of less experienced entrepreneurs and managers. We have noticed a significant lack of clarity about what is actually possible, as well as widespread ignorance on the subject. That’s why we decided to share our direct experience, offering practical tools for the daily use of AI,” explains Marco Daturi, Chief Marketing Officer and founder of Zero Pixel. “Together with our team and in collaboration with the Zambonin Law Firm, we have developed specific content to meet the needs of businesses. We always remind people that behind every technological tool must be a human mind capable of using it, and fortunately, that is our real resource.”
Each lesson provides practical tools to improve business strategies through digital means, covering topics from change marketing to e-commerce, to AI applied to resource management. “The webinars are completely free: we don’t ask for anything in return, not even the usual like,” continues Daturi. “The topics we offer are varied but share a common theme: a focus on digital, which is the key element for any activity. Many companies have already embarked on this path, but they now need to quickly equip themselves with the tools and skills to fully embrace the challenge of digital transformation. As a country, we are still far behind on this, and while we won’t be the ones to change things, we’re trying to make a small contribution.”
Thanks to the relevance of the topics, the web-friendly format (50-60 minute lessons for up to 100 participants, connected via GMeet, which allows following the video and interacting with questions in the chat), and the expertise of the speakers, Zero Pixel’s online courses, scheduled from October 18th, sold out in just eight hours after the opening of registration for the first session.
Waiting lists are now open for registration for upcoming sessions, which are also free: here’s the link to register: https://www.zeropixel.it/webinar-gratuiti-di-digital-marketing-aperte-le-iscrizioni/
“The success of the initiative has been enormous,” concludes Daturi. “We are working on new topics to address in the upcoming sessions to extend our training opportunities to as many participants as possible.”