The decline of scuba diving
An in-depth look at the decline of scuba diving in Italy: from aging diver demographics to falling certification numbers, tourism struggles, and equipment market shifts. Backed by real data and trends.
Longevity Evolution 2025: a journey between science and mindset
On March 15 and 16, I had the pleasure of attending Longevity Evolution, the event organized by Filippo Ongaro & his team in Riccione.
Social Media Marketing Without Ads?
Without Ads, social media won’t work: advertising budget is essential (unfortunately)
Amazon Parapharmacy in Milan: first impressions
SnippetAmazon’s new parapharmacy in Milan is an intriguing experiment, blending retail and technology. However, the digital integration feels incomplete, with limited benefits for Prime users. The real strategy seems to focus on online expansion rather than revolutionizing the in-store experience. Amazon Parapharmacy: between media hype and an experience that raises doubts This morning, I visited […]
Splash: my vision of AI for scuba diving
I have always believed in technology as a tool to enhance the world of scuba diving. Today, I can finally introduce Splash, the first virtual assistant dedicated to divers, developed by Zero Pixel in collaboration with LogXY. This is not just another chatbot, but a specialized AI Agent designed to guide enthusiasts on their adventures, […]
Inside Facebook’s European HQ
Visiting Facebook’s European HQ in Dublin reveals a dynamic, youthful workplace driving innovation, from open spaces to groundbreaking projects
Marketing and nutrition: the dual role in health
From misleading labels like “no added sugars” to strategic placement of unhealthy snacks, its influence is undeniable.
ESG: every action counts
Now that everyone is talking about ESG, I decided to pause for a moment and put on this page a few reflections about the impact it has had on me.
Why buying followers is foolish
Buying followers might boost your numbers, but it’s all vanity. Fake followers don’t engage, buy, or add value. Worse, they ruin your credibility, skew your data, and trigger algorithm penalties.
The Future of X: a marketing perspective
Will X be your brand’s opportunity to shine or a challenge to navigate? Time to rethink?