America innovates, China replicates, Europe regulates
AI: it’s interesting the state of the art of AI development, with the USA and China in very advanced positions and the different legal treatment.
Deinfluencing: death of influencer marketing?
Recently, influencer marketing has sparked heated discussions. Is it dead, or is it merely evolving?
Marketing 6.0: The Future is Immersive
“Marketing 6.0: The Future is Immersive” lays out the foundations of metamarketing and the technologies and platforms used daily by Generations Z and Alpha
Behind Paralenz bankruptcy
The Danish company was put into liquidation on October 18, 2022. Why?
Reviving my blog
Reactivating my blog marks an important step in my personal because now on I will invest here part of my time. Invest time, not spend it.
Playing the price war
Good salespeople know how not to lose the price war: never play it.
ChatGPT and scuba diving: caution
What are the risks of misusing ChatGPT for scuba diving preparation?
Air: Michael Jordan and the revolution in sports marketing
“Air” is a highly discussed movie that we now explore from a marketing perspective.
Maverick and the nostalgia marketing
Among the cognitive biases, nostalgia effect plays a crucial role.
Optimizing website conversion rates
Guide website visitors from potential interest to actual purchase, subsequently focusing on cultivating customer loyalty.