Marketing, with its ever-evolving dynamics and constant challenges, will remain at the core of the blog’s content. This is not only because it is my field of specialization but also because it is a vibrant subject that deeply intertwines with our daily lives and societal evolutions. At the same time, the blog will also be a space to explore different themes, reflecting on how my passions intersect with the world of marketing and my life, enriching it with new perspectives and ideas.
As AI becomes part of every profession—from marketing to gardening—the real challenge isn’t replacing people, but empowering them. This is a call to learn, adapt, and lead—before someone else (or something else) does.
An in-depth look at the decline of scuba diving in Italy: from aging diver demographics to falling certification numbers, tourism struggles, and equipment market shifts. Backed by real data and trends.
On March 15 and 16, I had the pleasure of attending Longevity Evolution, the event organized by Filippo Ongaro & his team in Riccione.
Without Ads, social media won’t work: advertising budget is essential (unfortunately)
SnippetAmazon’s new parapharmacy in Milan is an intriguing experiment, blending retail and technology. However, the digital integration feels incomplete, with limited benefits for Prime users.
I have always believed in technology as a tool to enhance the world of scuba diving. Today, I can finally introduce Splash, the first virtual
Visiting Facebook’s European HQ in Dublin reveals a dynamic, youthful workplace driving innovation, from open spaces to groundbreaking projects
From misleading labels like “no added sugars” to strategic placement of unhealthy snacks, its influence is undeniable.
Now that everyone is talking about ESG, I decided to pause for a moment and put on this page a few reflections about the impact it has had on me.