Marketing, with its ever-evolving dynamics and constant challenges, will remain at the core of the blog’s content. This is not only because it is my field of specialization but also because it is a vibrant subject that deeply intertwines with our daily lives and societal evolutions. At the same time, the blog will also be a space to explore different themes, reflecting on how my passions intersect with the world of marketing and my life, enriching it with new perspectives and ideas.
Ambush marketing: creative or parasitic? Discover what it is, legal risks, and how brands exploit major events without official sponsorships.
When Longevity Meets the Deep: My Experience with Gianluca Genoni There’s something profound that connects scuba diving and longevity. An invisible thread woven through mindful
I admit it: I cloned my wife.But before you imagine a Black Mirror episode, let me clarify—I didn’t do it to replace her at home…
You only have 5 seconds. That’s how long it takes for a visitor to decide whether to stay or leave.
After years of lugging heavy DSLRs and bulky underwater housings on our dive trips, this year we decided it was time for a change: no
As AI becomes part of every profession—from marketing to gardening—the real challenge isn’t replacing people, but empowering them. This is a call to learn, adapt, and lead—before someone else (or something else) does.
An in-depth look at the decline of scuba diving in Italy: from aging diver demographics to falling certification numbers, tourism struggles, and equipment market shifts. Backed by real data and trends.
On March 15 and 16, I had the pleasure of attending Longevity Evolution, the event organized by Filippo Ongaro & his team in Riccione.
Without Ads, social media won’t work: advertising budget is essential (unfortunately)