Marketing, with its ever-evolving dynamics and constant challenges, will remain at the core of the blog’s content. This is not only because it is my field of specialization but also because it is a vibrant subject that deeply intertwines with our daily lives and societal evolutions. At the same time, the blog will also be a space to explore different themes, reflecting on how my passions intersect with the world of marketing and my life, enriching it with new perspectives and ideas.
Recently, influencer marketing has sparked heated discussions. Is it dead, or is it merely evolving?
“Marketing 6.0: The Future is Immersive” lays out the foundations of metamarketing and the technologies and platforms used daily by Generations Z and Alpha
The Danish company was put into liquidation on October 18, 2022. Why?
Reactivating my blog marks an important step in my personal because now on I will invest here part of my time. Invest time, not spend it.
Good salespeople know how not to lose the price war: never play it.
What are the risks of misusing ChatGPT for scuba diving preparation?
“Air” is a highly discussed movie that we now explore from a marketing perspective.
Among the cognitive biases, nostalgia effect plays a crucial role.
Guide website visitors from potential interest to actual purchase, subsequently focusing on cultivating customer loyalty.