Marketing, with its ever-evolving dynamics and constant challenges, will remain at the core of the blog’s content. This is not only because it is my field of specialization but also because it is a vibrant subject that deeply intertwines with our daily lives and societal evolutions. At the same time, the blog will also be a space to explore different themes, reflecting on how my passions intersect with the world of marketing and my life, enriching it with new perspectives and ideas.
“Marketing 6.0: The Future is Immersive” lays out the foundations of metamarketing and the technologies and platforms used daily by Generations Z and Alpha
The Danish company was put into liquidation on October 18, 2022. Why?
Reactivating my blog marks an important step in my personal because now on I will invest here part of my time. Invest time, not spend it.
Good salespeople know how not to lose the price war: never play it.
What are the risks of misusing ChatGPT for scuba diving preparation?
“Air” is a highly discussed movie that we now explore from a marketing perspective.
Among the cognitive biases, nostalgia effect plays a crucial role.
Guide website visitors from potential interest to actual purchase, subsequently focusing on cultivating customer loyalty.
I made several visits to explore what Facebook looks like behind the scenes.